American Vintage was founded in 2005 by Michaël Azoulay. Searching for an innovative concept, he drew his inspirations from his travels to the united states and took another look at the basic t-shirt. The collections have grown as the seasons passed by and they have been structured around increasingly stylish pieces. Year after year, American Vintage has been building a multifaceted wardrobe that breaks the rules and plays with daring mixes to suit all types of personalities.
2005: Launch of the American Vintage brand

After several trips to the United States, Michaël Azoulay drew on the infinite possibilities of cotton to launch a T-shirt line. The label was based on brushed cotton, roll-up and raw-cut hemlines, creating a characteristic loose fit.
2007: 1st store opening

The brand continued to expand, opening its first retail store in Marseille, the city where it all began, and launched its online store at
2008: Launch of the men’s collection and international development

This season was a turning point in the history of American Vintage with the opening of its first stores outside of France. The brand also launched a men’s line, solely focused on T-shirts.
2012: Lifestyle

American Vintage received the AMO award (workplace, architecture, environment) for its new offices, designed by Marseille Architect, Yvann Pluskwa.
2013: Launch of the accessories collection

The collections continued to grow with the arrival of an accessories line for men and women. Handbags, backpacks and clutches took their place in the American Vintage wardrobe.
2015: American Vintage celebrates its 10-year anniversary

For its ten-year anniversary, American Vintage left its mark by developing a unique collection, designed in collaboration with 10 French designers.
2016: Launch of a sportswear capsule collection

The brand opened a new chapter by launching its own sportswear line for women, offering lightweight and all-purpose technical pieces that match with the everyday wardrobe.
2017: Launch of the loungewear line

American Vintage drew on its know-how (light, comfortable materials and second-skin T-shirts) to launch a loungewear range for men and women, striking the balance between homewear and underwear.